What Is GEO? The Complete Guide to Generative Engine Optimization
AI search engines are reshaping how users find content. Here's everything you need to know about optimizing for ChatGPT, Perplexity, and Google AI Overviews.
Feb 202612 min read
Join 2,000+ marketers optimizing for AI search
Is AI Search Ignoring Your Content?
ChatGPT, Perplexity, and Google AI Overviews cite your competitors—not you. Find out why in 10 seconds.
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0
GEO Score8-Dim Audit8 dimensions analyzed
AI RewritesCopy-paste ready
Copy-Paste FixesFix every issue
2,000+ marketers optimizing for AI search
The Shift Is Already Here
AI search engines are becoming the front door to the internet. If your content isn't optimized for AI citation, you're invisible to a growing audience.
0M+
ChatGPT weekly active users
and growing fast
0%
AI referral traffic growth
year over year
0%
of brands have no GEO plan
don't be one of them
How cAItable Works
From URL to AI-optimized content in under a minute.
1
Paste Your URL
Enter any URL and we scrape + analyze it in seconds.
2
Get Your Score
AI analyzes 8 GEO dimensions and scores 0–100.
3
Fix It
Get copy-paste-ready AI rewrites for every issue.
Try It Free
Sign up free to get your AI-powered GEO score in seconds.
The 8 Dimensions of AI Citability
We score your content across 8 research-backed dimensions that determine whether AI search engines cite you — or your competitors.
🏗️
15% weightCitability Structure
Question-based headings, concise paragraphs, and clear hierarchical structure that AI models can easily parse and quote.
📊
15% weightStatistical Authority
Specific data points, percentages, and cited statistics that AI models prioritize when looking for factual claims.
🔗
12% weightSource Attribution
Properly linked references, cited studies, and attributed quotes that build trust with AI ranking algorithms.
🎯
12% weightEntity Clarity
Clear naming of people, organizations, and concepts so AI models can confidently extract and attribute information.
📅
10% weightFreshness Signals
Publication dates, update timestamps, and current-year references that signal content relevance to AI.
💬
13% weightAnswer Directness
Direct, concise answers to questions in the first sentence — the format AI models prefer for citations.
⚙️
10% weightSchema & Technical
Structured data markup (FAQ, Article, HowTo) that helps AI models understand and extract your content.
👤
13% weightE-E-A-T Signals
Author credentials, expertise indicators, and trust signals that AI models evaluate for source authority.
Everything You Need to Rank in AI Search
From scoring to fixing to monitoring — all in one platform.
GEO Score
8-dimension audit with specific issues found and actionable fixes.
FreeAI Rewrites
Copy-paste-ready fixes for every weak dimension in your content.
Starter+Competitor Compare
Side-by-side radar charts, gap analysis, and fix tips vs competitors.
ProContent Briefs
AI-generated GEO-optimized outlines for any target keyword.
ProPDF Export
Branded reports for clients and stakeholders, ready to share.
Starter+Score History
Track your GEO score progress over time and see improvements.
Starter+See the Difference
Real results from applying cAItable's recommendations.
Before cAItable
0/100
After cAItable
0/100
Statement headingsQuestion headings
No publication dates"Updated March 2026"
No sources cited7 linked references
No schema markupFAQ + Article schema
Average improvement after applying cAItable's suggestions
Why cAItable Over Other GEO Tools?
We don't just show you the weather. We hand you the umbrella.
| Feature | Otterly | Peec | ZipTie | cAItable |
|---|---|---|---|---|
| GEO Audit | Basic | Basic | Deep 8-dim | |
| AI Rewrites | ||||
| Copy-paste fixes | ||||
| Content Briefs | ||||
| Entry Price | $29 | €89 | $69 | FREE |
| Time to Value | Days | Days | Hours | 10 seconds |
They show the weather. We hand you the umbrella. ☂️
Simple, Transparent Pricing
Start free. Upgrade when you need more analyses and features.
Free
$0forever
3 / month analyses
- Basic GEO score
- Top 3 fixes
- No signup to try
Starter
$29/month
30 / month analyses
- Full 8-dimension audit
- AI rewrite suggestions
- PDF report export
- Score history & tracking
Most Popular
Pro
$69/month
100 / month analyses
- Everything in Starter
- Competitor comparison
- Content brief generator
- Priority support
Agency
$149/month
500 / month analyses
- Everything in Pro
- White-label reports
- 5 team seats
- API access
All plans include the core GEO analyzer. Upgrade anytime. Cancel anytime.
Trusted by Content Teams
See what marketers are saying about cAItable.
“cAItable helped us increase our AI search visibility by 340% in 6 weeks. The rewrite suggestions alone are worth the subscription.”
SM
Sarah Mitchell
Head of Content, SaaS Company
“We ran 50 client pages through cAItable and found critical issues on every single one. The before/after data made client reports a breeze.”
JP
James Park
SEO Director, Digital Agency
“Finally a tool that goes beyond showing problems and actually gives you the fixes. Our team's GEO scores went from avg 38 to 71 in a month.”
ER
Elena Rodriguez
Content Strategy Lead, B2B SaaS
Beta user feedback — more coming after launch
Frequently Asked Questions
Everything you need to know about GEO and cAItable.
GEO is the practice of optimizing your content to be cited by AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. It's the next evolution of SEO — instead of ranking on page 1, your goal is to be the source that AI quotes when answering questions.
Traditional SEO focuses on keyword rankings and backlinks. GEO focuses on how AI models evaluate content: clear structure, statistical authority, source attribution, and answer directness. You can rank #1 on Google and still never get cited by ChatGPT if your content isn't AI-optimized.
cAItable optimizes for all major AI search platforms: ChatGPT, Perplexity, Google AI Overviews (SGE), Claude, and Bing Copilot. The scoring dimensions are based on research into how these models select and cite content.
Our scoring engine uses Claude AI to analyze your content across 8 research-backed dimensions. While no tool can guarantee AI citation, our dimensions are based on published GEO research from Princeton and Georgia Tech, and real-world testing of what content gets cited most frequently.
Absolutely. The Pro plan includes competitor comparison and content briefs — perfect for agencies. The Agency plan adds white-label PDF reports and team seats so you can present branded analyses to clients.
Yes! You get 3 free analyses per month with no signup required. Just paste a URL and get your score. Paid plans start at $29/month for 30 analyses with full AI rewrites.
You'll see an upgrade prompt with your current usage. Your limit resets on the 1st of each month. You can upgrade to a higher plan anytime for instant access to more analyses.
GEO Insights
Learn how to win in the era of AI search.
We Analyzed 500 Pages for AI Citability — Here's What We Found
Our study reveals the 8 factors that determine whether AI search engines cite your content or your competitor's.
Feb 20268 min read
10 Quick Wins to Boost Your GEO Score Today
Actionable tweaks you can make in under an hour to dramatically improve your AI search visibility.
Feb 20265 min read
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